I build high-maturity product design organizations
inside complex SaaS environments

I partner with Product and Engineering leadership to translate product complexity into scalable systems, roadmap-aligned strategy, and delivery-ready execution across multi-product portfolios.

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Design Systems

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Governance

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DesignOps

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Enterprise SaaS

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UX Maturity

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Platform Strategy

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Design Systems ✱ Governance ✱ DesignOps ✱ Enterprise SaaS ✱ UX Maturity ✱ Platform Strategy ✱

Case studies

Enterprise UX maturity transformation and executive alignment

Scalable enterprise design system across complex product ecosystems

Workflow consolidation and cross-team standardization

Multi-stakeholder design system governance

Enrollment Assistant

AI-driven personalization and user journey optimization

A mix of product screens, concept explorations, and illustrations

Hi, I’m Shayna.

I lead product design in complex enterprise environments.

Over the past decade, I’ve transformed siloed teams into governed, high-performing design organizations — building four enterprise design systems and advancing UX maturity from reactive execution to strategic influence.

I operate as both strategist and player-coach: leading early discovery for ambiguous initiatives while architecting the operating models that enable sustained scale.

READ MY LEADERSHIP PHILOSOPHY →

Testimonials

  • "Shayna is a thoughtful, supportive leader who champions good UX, empowers her team to grow, and consistently brings out the best in people she works with."

    JASON SHIELDS ✱ SENIOR UX DESIGNER

  • "Shayna was an excellent UX Manager at Paradigm, hiring and supporting new designers while resolving challenges quickly. She also led the creation of our design system and component library, leaving a lasting impact. She'd be a great asset to any team."

    TRAVIS COGDILL ✱ VP, MYBLDR

  • "I had the pleasure of working with Shayna at Paradigm and was impressed by her expertise, dedication, and positive leadership. She quickly earned trust, managed projects seamlessly, and was an invaluable asset to the team. I highly recommend her."

    HARLIE HAMMOND ✱ DIRECTOR, PRODUCT AND PROGRAM DELIVERY

  • "My dev team collaborated very closely with Shayna and had nothing but positive things to say. Her hands-on UX work was polished and reflective of deep knowledge and end-user empathy, and as a fellow leader, I found her great to work with: positive, can-do attitude, and great strategic insight. Shayna's a gem!"

    DANIEL FARMER ✱ SOFTWARE DEVELOPMENT MANAGER

  • "Shayna is a fantastic designer and leader who goes above and beyond - creating mentorship programs, teaching both skills and the 'why' behind them, and investing in the growth of others with genuine care."

    HANNAH ZIESER ✱ SENIOR MANAGER, PRODUCT MANAGEMENT

Building enterprise product design at scale?

If you need a leader who delivers both operational structure and measurable impact,
let’s talk.

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