Hello, I’m Shayna.
I lead high-performing design organizations that align strategy, systems, and accessibility to deliver enterprise-scale impact.
Featured Case Studies
MDR Design System and Strategy
A comprehensive design system that unifies the user experience across all domains of Florida Blue, ensuring a seamless and consistent brand image.
Homebuilder Design System and Strategy
A scalable design system and governance strategy that unified 5+ Homebuilder applications into one cohesive experience on myBLDR.com.
Digital Experience
Strategy and Processes
A cloud-based digital platform that connects brokers to clients, enabling them to make strategic decisions to maximize revenue through quote and proposal management.
Leadership Philosphy
People
I invest in growing and mentoring designers, creating environments where teams feel ownership, autonomy, and pride in their work.
Systems
I drive sustainable design practices by building design systems, advancing DesignOps maturity, and embedding accessibility into every workflow.
Business
I partner with executives and cross-functional leaders to align UX with enterprise strategy, positioning design as a driver of measurable business impact.
What People Are Saying
"Shayna is thoughtful, supportive leader who champions good UX, empowers her team to grow, and consistently brings out the best in people she works with."
— Jason Shields
Sr. UX Designer
"Shayna is a fantastic designer and leader who goes above and beyond—creating mentorship programs, teaching both skills and the ‘why’ behind them, and investing in the growth of others with genuine care."
— Hannah Zieser,
Sr. Mgr. of Product Management
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Anup Kumar
Lead Product Designer
Beyond The Work
Outside of design leadership, I’m an avid gamer, surfer, skateboarder, and lifelong animal lover. My husband and I love building things — from virtual worlds to home projects — and our two dogs and two lizards often steal the spotlight during design critiques. When I’m not creating, you’ll usually find me on a surfboard, skateboard, or deep in a game, always looking for new ways to recharge and stay inspired.
Let's connect!
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Let's connect! *
I’m always excited to talk about building scalable systems, driving DesignOps maturity, and creating user-centered enterprise experiences.