I make design matter
in complex product systems.

Standing up practices where none exist. Scaling systems across portfolios. Earning design a seat where strategy gets made.

LET’S CONNECT →

UX Maturity

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SDLC Governance

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DesignOps

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Roadmap Collaboration

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Enterprise Design Systems

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Accessibility

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Product Strategy

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UX Maturity ✱ SDLC Governance ✱ DesignOps ✱ Roadmap Collaboration ✱ Enterprise Design Systems ✱ Accessibility ✱ Product Strategy ✱

The harder the problem, the better

Enterprise UX maturity transformation and executive alignment

Scalable enterprise design system across complex product ecosystems

Workflow consolidation and cross-team standardization

Multi-stakeholder design system governance

Enrollment Assistant

AI-driven personalization and user journey optimization

A mix of product screens, concept explorations, and illustrations

Hi, I’m Shayna.

There's a version of design leadership where you inherit a functioning team, a proven process, and a seat at the table. That's not the version I've had.

What I've had instead is the harder ask — build something that didn't exist, earn trust that wasn't assumed, and create the systems that let design actually stick. That pattern shaped how I lead.

I lead teams and I do the work. Not as a fallback — because the hardest design problems still need someone who can go deep on craft. I operate at both levels and move between them.

READ MY LEADERSHIP PHILOSOPHY →

Testimonials

  • "Shayna is a thoughtful, supportive leader who champions good UX, empowers her team to grow, and consistently brings out the best in people she works with."

    JASON SHIELDS ✱ SENIOR UX DESIGNER

  • "Shayna was an excellent UX Manager at Paradigm, hiring and supporting new designers while resolving challenges quickly. She also led the creation of our design system and component library, leaving a lasting impact. She'd be a great asset to any team."

    TRAVIS COGDILL ✱ VP, MYBLDR

  • "I had the pleasure of working with Shayna at Paradigm and was impressed by her expertise, dedication, and positive leadership. She quickly earned trust, managed projects seamlessly, and was an invaluable asset to the team. I highly recommend her."

    HARLIE HAMMOND ✱ DIRECTOR, PRODUCT AND PROGRAM DELIVERY

  • "My dev team collaborated very closely with Shayna and had nothing but positive things to say. Her hands-on UX work was polished and reflective of deep knowledge and end-user empathy, and as a fellow leader, I found her great to work with: positive, can-do attitude, and great strategic insight. Shayna's a gem!"

    DANIEL FARMER ✱ SOFTWARE DEVELOPMENT MANAGER

  • "Shayna is a fantastic designer and leader who goes above and beyond - creating mentorship programs, teaching both skills and the 'why' behind them, and investing in the growth of others with genuine care."

    HANNAH ZIESER ✱ SENIOR MANAGER, PRODUCT MANAGEMENT

Let’s build something worth noticing.

If you need to mature a design organization, scale a system, or put design at the center of how your company makes decisions, let's talk.

SCHEDULE A CONVERSATION →